I’m sure you’ve noticed the proliferation of advertising for prescription drugs on the TV in recent years. Gone are the days when the name of a drug might give you some understanding of what it does. The names are often a meaningless and atypical grouping of letters (with frequent use of “bohemian” letters like J, V, X, Y & Z) that are intended to make the drug name stand out but instead makes them all start sounding the same.
Over the past several weeks I’ve been keeping track of the drugs (mostly prescription but a few over-the-counter) advertised on broadcast TV during prime time. I’ve come up with 31 different drugs although I’m sure I’ve missed some.
In looking over the names it occurred to me that many of them would be great Scrabble or Words-with-Friends words (if proper names were allowed) so I tallied the scores each would bring, not counting any double/triple letter/word bonuses. Any thing above 15 is a respectable score but some drug companies are just not trying very hard to win the game and use too many low scoring vowels and consonants in too short names. A few load the deck, using hardly any vowels and extra “bohemian” consonants.
Of course, their scoring potential aside, I doubt you could tell me what more than a handful of these drugs are for.